For generations to come

Eneration comes from a combination of the words “energy” and “generation,” reflecting the company’s core mission. The name was born from the idea that Eneration’s impact begins day one and extends for generations to come.

About Us

Our Mission is to reduce the cost of healthcare and improve the world around us.

Eneration is a mission driven team of former healthcare leaders focused on reducing the cost of healthcare and improving the world around us through energy sustainability. The team played a pivotal role in helping Gundersen Health System of La Crosse, Wisconsin, become the first healthcare system in the United States to achieve energy independence. Everyone in Eneration has worked and led in various roles within healthcare, so they understand the unique challenges and opportunities facing healthcare leaders.  

Eneration’s mission is to reduce the cost of care by $1 billion, eliminate 5 million tons of CO2, and avoid 75 trillion Btus (a measurement of energy) of energy demand from healthcare facilities in the next 10 years.  Through partnerships with healthcare leaders on energy sustainability projects, Eneration is confident this mission is within reach. 

Patient care is Eneration’s top priority. Eneration’s proven processes, and team, will help health systems and hospitals develop and attain their sustainable energy goals and reduce their costs without negatively impacting medical operations or patient experience.  

For existing facilities, Eneration takes an all-encompassing system-wide approach to create an energy plan and process that fits each organization’s needs. For new construction, Eneration is the expert partner from building concept to post occupancy to ensure peak building performance and peak savings. Eneration provides the expertise, support resources and professional guidance to enable organizations to achieve and sustain their energy goals. 

Our Vision is to:

  • Reduce energy demand by 75 trillion Btus

    • Represents a 10% reduction in the U.S. healthcare energy consumption

  • Eliminate 5 million tons of carbon dioxide generation in U.S. healthcare

    • Equivalent to removing 1.1 million cars from U.S. roads

  • Create savings for our healthcare partners of more than $1 billion

Over the past 15 years, the Eneration team has learned:

  • How to dramatically reduce energy waste in existing buildings

  • How to identify and define the ideal local renewable generation opportunities for healthcare facilities

  • How to build radically efficient new buildings in a cost-effective way

  • How to bring buildings online to meet their energy targets and maintain peak performance

  • Most importantly, we learned how to do the above without disruptions to operations and all the while, advancing patient safety and care

Meet the Team Behind Eneration

Board of Directors

Dr. Jeff Thompson, MD

John Lyche

Dr. Stephen Shapiro, MD

Corey Zarecki

Alan Eber

Strategic Advisor

Rob Majteles

Senior Advisor, Climate & Sustainability Impact

Rob brings decades of executive leadership and investment expertise to Eneration. As the founding Managing Partner of Treehouse Capital, LLC, an investment firm he established in 2000, Rob has helped guide numerous technology companies toward sustainable growth and long-term success. His background as a mergers-and-acquisitions attorney and investment banker further strengthens his ability to drive strategic outcomes.

Rob currently serves on several corporate boards, where he chairs audit and governance committees and advises on long-term value creation. His work consistently reflects a deep commitment to responsible leadership and impactful results.

He is especially passionate about the intersection of sustainability and business, believing that smart climate action and operational excellence go hand in hand. This perspective makes him a powerful asset in guiding Eneration’s climate and sustainability strategy.

Rob holds a B.A. from Columbia University and a J.D. from Stanford Law School.

From one vision to another nationwide mission

Eneration was born out of a groundbreaking success story. Our team played a pivotal part in Gundersen Health System in La Crosse, Wisconsin, becoming the first healthcare system in the U.S. to achieve energy independence.

What started as one system’s commitment to sustainability quickly revealed a powerful truth: energy efficiency doesn’t just reduce operational costs—it empowers healthcare organizations to better live their mission to improve the health of the people, populations, and communities they serve.

That experience sparked a bigger purpose. We realized the same approach could help health systems across the country achieve meaningful cost savings, reduce environmental impact, and reinvest in what matters most—their mission to care for others. Eneration was created to bring that vision to life.

How we help healthcare organizations succeed

Our work is grounded in a clear understanding of healthcare operations, energy use, and the pressure to reduce costs without disrupting care. We meet you where you are—whether that’s tackling a single facility or exploring broader opportunities—and focus on what matters most to you.

With no upfront costs, no disruption to operations, and a track record of long-term savings, we help healthcare leaders take smart, practical steps toward sustainability and cost reduction.

  • We identify and implement energy-saving opportunities—lowering costs and improving performance without impacting day-to-day operations.

  • We partner from early design through occupancy to ensure new buildings hit energy performance goals and deliver long-term value.

  • We consult on renewable energy generation, such as solar, wind, and combined heat and power (CHP), to help healthcare organizations diversify energy sources and reduce carbon footprints.

We drive savings and advance your mission.

Leadership and Team

At Eneration, our leadership and team work collaboratively to turn vision into action. From seasoned executives to skilled engineers, project managers, and energy specialists, every member plays a vital role in delivering innovative, practical solutions that reduce costs and support healthcare’s mission. Together, we bring deep expertise, passion, and commitment to every client, ensuring your organization achieves lasting sustainability and operational excellence. Meet the people behind Eneration:

Alan Eber
Chief Executive Officer

With 25 years of HVAC design and healthcare facility leadership experience, Alan Eber was integral in helping Gundersen become the first energy-independent health system, guiding the process as Gundersen’s Energy Manager, Director of Facilities and most recently, Director of Envision. He has a bachelor’s degree in mechanical engineering from the University of Wisconsin–Madison and an MBA from Viterbo University, La Crosse, Wisconsin. Alan has experience leading multidisciplinary healthcare teams and successfully consulting with other systems in their energy sustainability journey. 

Laura Olson
Chief Business Development Officer

Laura Olson is passionate about reducing the cost of healthcare while improving the health of our planet. With more than a decade of leadership experience, she has played a pivotal role in advancing business growth and guiding healthcare organizations through complex change and transformation.

She has served on government relations and matrix teams and led a wide range of areas including business health contracts, business development, regional outreach, strategic planning and analysis, mergers and acquisitions, master facility planning, and management of enterprise real estate portfolios.

Prior to joining Eneration, Laura was the Director of Business Development, M&A, and Growth for Gundersen Health System. She holds a bachelor’s degree in Mass Communications from Winona State University and an MBA from Viterbo University.

Jeff Rich
Chief Innovation Officer

Jeff Rich has three decades of experience in manufacturing, engineering, healthcare and energy management. Jeff was responsible for developing Gundersen Health System’s Envision Program and leading energy conservation and renewable generation projects to reach Gundersen’s first day of energy independence in October 2014.  He has experience in successfully developing and operating solar, wind, biomass, geothermal and biogas projects such as landfill gas and manure digester technologies. 

Prior to joining Gundersen Health System in 2006, Jeff had seventeen years of experience in the manufacturing sector working at John Deere and Trane as an engineer, manager and process improvement leader. Jeff has experience serving as a board member for the Gundersen Health Plan and the Healthcare Without Harm’s Climate Council Steering Committee. He has served as Board President for Renew Wisconsin and as Advisory Board Chair for the University of Wisconsin-Platteville’s Sustainability & Renewable Energy Systems major. In 2010, he represented Wisconsin hospitals at the National Governor’s Association Policy Academy and in 2020 served as a contributor to the Wisconsin Governor’s Task Force on Climate Change.  Jeff has a bachelor’s degree in mechanical engineering from UW-Platteville, Wisconsin, and is a certified Six Sigma Master Black Belt.

Michael O’Neill
Director of Finance

With over 30 years of experience leading people, projects, and strategic initiatives, Mike brings a proven track record of driving performance in diverse industries including manufacturing, healthcare, and event management.

Throughout his career, Mike has led functions in Quality, Finance, Project Management, and Strategy. Prior to joining Eneration, he served as Vice President of Quality at Gundersen Health System and as a Customer Quality Leader at Trane Technologies. He also managed business operations and facilities for Oktoberfest USA, the annual fall festival in La Crosse, Wisconsin.

Mike holds an MBA from the University of Wisconsin–La Crosse and a Bachelor's degree in Finance and Economics from the University of Wisconsin–Stevens Point. He is a certified Lean Sigma Black Belt and has completed the Six Sigma Master Black Belt core program. Mike is committed to fostering operational excellence, aligning with high-performing teams, and delivering impactful results.

Jesse Beckendorf
Lead Program Manager

Before joining Eneration, Jesse Beckendorf was a project manager for Envision, a part of Gundersen Health System. His responsibilities included leadership of energy projects and the sustainability council. Before joining Envision, Jesse had a 17-year career at Dairyland Power Cooperative in southwest Wisconsin. He held various technical and leadership positions in the real estate & right-of-way, transmission design & engineering and project management departments. He was an essential member of the formation of the project management department.

Jesse has a bachelor’s degree in business administration from Ashford University, Chandler, Arizona, and an associate degree in land surveying from Rochester Community & Technical College, Minnesota. He has had additional training in engineering, project management and change management. He is a member of the Project Management Institute and the Wisconsin Healthcare Engineering Association.

Richard Vogel
engineer

Rick is a seasoned electrical engineer with a deep and diverse background in technology and healthcare. Rick contributes his technical expertise to support Eneration’s mission of improving energy efficiency in healthcare organizations. With decades of experience, Rick brings both strategic insight and practical engineering skill to the Eneration team.

Before joining Eneration, Rick worked extensively in the healthcare sector, where he developed solutions to support clinical systems and hospital operations. His work helped streamline processes and improve data accuracy across healthcare environments, giving him a strong understanding of the industry’s technical and regulatory demands. Now at Eneration, he is combining that experience with his passion for sustainable innovation to make a meaningful impact in the energy space.